Promotional litre caddies
four color (left) / one color (right)

Pictured here are two iterations of the same template for promotional litre caddies.

The first is for a "back-to-school" sale geared toward teens and twenty-somethings. The much higher production numbers allowed for full color photography to attract the audience.

The second was for an annual promotion of much more modest numbers. The promotion was geared toward sophisticated, middle-aged women in pursuit of youth. With one color printing, I managed to fit a subtle metallic into the budget.