Holiday gift bags

This isn’t what first comes to mind when you think of packaging design, but these holiday promotions were the product of a lot of package research. The bags were custom-made from stock fabric that would provide an appropriately feminine presentation while keeping the product completely visible. The red price tags were designed for in-store visibility, but set-up to be removed when given as a gift. The remaining tag was die cut and printed with a snowflake and included the necessary gift tag “to/from” verbiage on the reverse.